Brand Identity for a sparkling soda brand that bottles the feeling of an endless summer afternoon.
Petali is a sparkling soda brand built around lightness, joy, and the easy magic of a good summer day. The identity leans into soft pastel gradients, dreamy skies, and a playful, feminine energy that feels as refreshing as the drink itself. Every touchpoint, from the cans and bottles to the lifestyle photography and outdoor placements, was designed to capture that golden-hour feeling, where the world slows down and everything feels a little softer. The result is a soda brand that doesn't just quench a craving, it bottles a mood, breezy, blissful, and made for the good days.















